For most of these countries, Apple decided to modify the characters and content within these commercials in order to reflect that specific countries culture as well as to avoid being offensive to their beliefs/traditions. “Mac” represents a young fun guy who always does the “right thing”. Free and premium plans, Sales CRM software. To create this advertising campaign, the advertiser (Apple Inc.) worked very closely alongside its advertising agency, TBWA/Chiat/Day.
In the ad below, a woman looking for a laptop under $1,000 was told if she found one, she could get it for free. "Yup. Microsoft’s new Surface Laptop Go will start at $550, as pandemic puts PCs back in the spotlight, Microsoft’s Surface surprise: $199 Earbuds coming in May, plus new Surface Headphones, Go 2, Book 3, Here’s everything Microsoft announced at its big Surface event, including a foldable smartphone, Apple wins early support from its ‘friends at Microsoft’ in transition to new Mac processors, Photos: Tree deep in Asian giant hornet nest, entomologists recover ‘chewed off’ radio tracker, Former Zillow execs raise $40M seed round for Tomo Networks to reinvent how people buy homes, He moved to Seattle a year ago and has already built a tool to help local businesses battle Amazon, Seattle-area health officials call for ‘COVID-19 reboot’ as cases and hospitalizations rise, Like what you're reading? I think not.
“According to a YouGov daily survey of 2,000 people, perceptions of the Apple brand, measured on a scale of 1 to 100, fell to 8 from 14 in the five days after the ads first appeared.” (Fowler, Steinberg, Patrick, 2007). Then, it jumps from person to person, all of whom state, "I'm a PC," too. Hodgeman is constantly portrayed as being a typical “nerd” who looks disheveled and confused. Apple named ‘Brand of the Decade’ by Adweek. People often think there is no such thing as bad publicity, so even if this did attract much negative attention, it still attracted a great deal of it. The competition highlights the Yoga 3 Pro's thinness, flexibility, and touchscreen, while the MacBook Air struggles to "dance.".
It shows the PC covered in stickers. Actor Justin Long bears a resemblance to Steve Jobs while John Hodgman was dressed to look like Bill Gates. The close-working included Lee Clow, the creative director of the entire campaign, flying from Los Angeles to Cupertino weekly to meet up with Steve Jobs to discuss their objectives and opinions on Apple’s “Mac vs. PC” advertisement campaign (Elmer-DeWitt, 2009). Renee C. Quinn, a journalist on IPWatchog with a B.S. Only after the first few commercials of the campaign sales dramatically increased by 12% in the first quarter of the campaign. Today In their ad series "Laptop Hunters," Microsoft played the price card against Apple. Doing this they were able to make their audience question if a PC was the right type of a computer to have. The main goal of Apple’s “Mac vs. PC” campaign was to portray owning a Mac as the “cool” and “hip” thing to do over owning a PC computer, in a light-hearted, comedic way. In the last quarter Apple sold over 2,300,000 MACS. Apple and Microsoft have a storied history of duking it out on TV, often cleverly sniping at each other in a series of iconic Mac vs. PC ads. PC’s are even more susceptible to viruses and problems now because of the drop of support. Mac vs. PC is alive. In the friendship though, a strategy the MAC used was making the character “Mac” the more friendly, caring character. newsletter. But ultimately they were trying to point out all the flaws to make PC look bad, maybe even worse then the company actually is. Years and years later Microsoft struck back very similarly with their strategy in their Windows Tablet vs. iPad commercial.
Microsoft points out all things their Windows tablet can do and the features it has that the iPad does not such as its USB drive, snapping on keyboard, as well as its significantly lower price. Also, the relationship between the two men is a friendship. For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war.". Few ad campaigns in recent times have been as memorable as the “Hello, I’m a Mac, and I’m a PC” series from a few years back. “There are other people whom the ads could have the opposite of a desired effect on. The number of PCs that can accommodate her needs gets smaller and smaller, until no one else remains. But in 2013, Windows fought back at Apple, not on the MAC vs. PC level, but about tablets. (2009, December 14). She couldn't find one at the Apple store that had the features she needed, but she did find what she was looking from a Microsoft PC. The campaign features actors Justin Long, who represents the “MAC”, and John Hodgeman, who plays the role of the “PC”. Microsoft introduced the Surface Laptop 2 this past October. Where PC’s lacked in one area, Apple would show where they are adequate in the same area. “If you’re a PC user, these ads are more likely to irritate you than convert you.” Apple is also known to use only the best parts for its computers.Since the Windows operating sy… Lastly, the main strategy in the campaign was to be humorous. We've rounded up a few of the most memorable Mac vs. PC ads from both sides of the debate. Mac … That particular campaign ended in 2009 after a total of 66 ads. These two companies are always thought of as enemies and opposites: consistently battling each other in all individual technology markets with their products.